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Research papers

The use of survey research in the planning of higher education

This paper looks at the way in which survey research has helped at different stages in the life of the Open University in Great Britain. The Open University, set up in 1969 to provide a second chance for adults to obtain a university decree, is based...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Naomi E. Mcintosh
September 1, 1973
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Citation

Mcintosh, N. E. (1973a, September 01). The use of survey research in the planning of higher education. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/the-use-of-survey-research-in-the-planning-of-higher-education


Research papers

Social research for planning purposes in a large urban authority

This paper examines each of these themes in their implications for local government social research and relates them to studies carried out by the Greater London Council. Within the context of the powers granted to it by the London Government Act,...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Authors: Norman Perry, Jennifer Owen
June 15, 1973
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Citation

Perry and Owen (1973a, June 15). Social research for planning purposes in a large urban authority. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/social-research-for-planning-purposes-in-a-large-urban-authority


Research papers

What consumerism means for market research

The purpose of this paper is to suggest some of the implications of this consumerist movement upon our own market research activities. I begin with a brief historical account of how it has developed in the United Kingdom - a development which is...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Peter Menneer
June 15, 1973
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Citation

Menneer, P. (1973a, June 15). What consumerism means for market research. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/what-consumerism-means-for-market-research


Research papers

The development of advertising for Martini in the UK

The purpose of this paper is to define the process which led to the development of the Martini campaign and identify the problems involved in the use of market research at each stage

Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa
Author: David Wilding
June 15, 1973
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Citation

Wilding, D. (1973a, June 15). The development of advertising for Martini in the UK. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/the-development-of-advertising-for-martini-in-the-uk


Research papers

Advertising and sales promotion in the U.K.

This paper is designed to complement the paper presented by Dr. Alexander Krzyminski at Palermo, in July, 1972. Dr. Krzyminski's paper set out to describe the current situation in Poland so as to "serve the idea of extending East-West trade" and, at...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Michael Lyster
June 15, 1973
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Citation

Lyster, M. (1973a, June 15). Advertising and sales promotion in the U.K.. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/advertising-and-sales-promotion-in-the-u-k-


Research papers

Operating effective panels for TV audience measurement

Panels offer certain advantages over sample surveys in providing TV audience measurement information more precisely and economically. As planning requirements for TV advertising become more sophisticated therefore, demand for TV panels is likely to...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Stephan Buck
June 15, 1973
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Citation

Buck, S. (1973a, June 15). Operating effective panels for TV audience measurement. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/operating-effective-panels-for-tv-audience-measurement


Research papers

Market analysis in regional economic development

The application of market analysis procedures to problems of regional economic development has long been neglected. This paper presents a framework for regional economic analysis and then proceeds to a detailed examination of the City of Bradford in...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Authors: M. G. Christopher, Gordon S.C. Wills
June 15, 1973
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Citation

Christopher and Wills (1973a, June 15). Market analysis in regional economic development. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/market-analysis-in-regional-economic-development


Research papers

An international model for the prediction of television coverage and frequency distribution

This paper traces the development of Predictive Models for establishing the coverage and frequency of viewing Advertising campaigns on Television. Most of these models were designed with the need for accuracy taking precedence over the need for...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Robert Hulks
June 15, 1973
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Citation

Hulks, R. (1973a, June 15). An international model for the prediction of television coverage and frequency distribution . ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/an-international-model-for-the-prediction-of-television-coverage-and-frequency-distribution-


Research papers

The Target Group Index

The TGI was launched in Britain five years ago. This paper does not set out to describe how the service operates or how, in general, it is used to judge the relative selectivity in reaching target markets of individual publications, on the one hand,...

Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa
Author: Christopher Minter
June 15, 1973
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Citation

Minter, C. (1973a, June 15). The Target Group Index. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/the-target-group-index